Tuesday, 23 August 2016

Fresh ideas from author branding course

I've been attending an author branding course with Natasha Lester and it has been a revelation and an inspiration.
I've always seen myself as a writer in the most general sense - I can write anything - and the novels I have written reflect that. A spy novel, a romance, a thriller, a children's story, a crime novel. I tried it all without ever defining the sort of writer I was. What I was doing was casting a wide net to see which publisher it would catch. Only one of my novels expressed something of my own thinking and philosophy and that was the one I self-published, A New Era For Manny Youngman. I wanted people to read that not just because it showed I could write but because it said something I wanted to say.
Now Natasha has challenged me to define the sort of author I am, the sort of story readers can expect if they read a book I have written.
I find it exciting. It offers a new direction.
One part of the process is to develop a "strapline" which summarises that idea. I've come up with "A male view of human relationships" and it's now the heading on my web page.
The next steps are to redesign the page, and my blog page and Facebook page, to fit that image.
Then I start a programme of writing posts that reflect a male view of human relationships and work social media to attract traffic to those posts.
Meanwhile I continue writing my next book.
I feel as though its coming together as a whole. I can begin to see who my ideal readers are and target my book and my posts towards them. It will also add a new focus for my author talks.
The course is continuing and I'm looking forward to the next session with a lot more optimism and enthusiasm than I had at the start. Thanks Natasha.